We almost never do this

In an ordinary year the price of a card is the price of a card, and we would rather put the money into the paper than into a sale. But the presses are turning toward December, and the shelves these are sitting on are the shelves the holiday cards need. So for the long weekend, and only the long weekend: twenty percent off orders of $35 or more, through Labor Day Monday night, with the code SUMMERSENDOFF.